Times were already tough for advertising and media. Digital platforms made it ea…

Times were already tough for advertising and media. Digital platforms made it easier for brands to engage with customers directly — effectively cutting out the middle man. Then covid19 came, pummeling consumer demand. Ad revenue since the pandemic has halved. The one-two punch has dazed the sector but it’s not a knock-out yet. Read more about the double whammy— and the fancy footwork required to outmanoeuvre it— in this week’s Business Day.




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