Michael Jordan’s first choice for shoe deal: ‘That was Adidas’



Michael Jordan’s Air Jordan sneaker series is probably the most iconic shoe line in history. Since their release in 1984, Nike has released a new edition nearly every year. The shoes have long transcended basketball, leaving an indelible impact on the fashion and music world. Nike was able to ink Jordan to a five-year deal worth $500,000 per year, with the opportunity to earn more in stock options and other bonuses.

Were it up to a 21-year-old Jordan in 1984, however, he never would have signed with Nike. His preferred choice? One of Nike’s main rival companies: Adidas.





Source link